Dashboard Power

As campaigns become more comprehensive, data intensive and linking both off and online media, finding direction for optimization becomes more and more of a challenge. Adding to this are new channels that don't lend themselves to excel type reporting such as Social Media with metrics like blog interaction, brand mentions, sentiment and engagement duration to name a few.

Next Generation Visualization

The Stratos dashboard incorporates interactive analytics and addresses some of the shortcomings of weak reporting tools. Next generation visualization, allows marketers and analysts to rapidly assimilate, comprehend and act on a large body of information - even exposing solutions to questions they didn’t know to ask. The human brain has unparalleled pattern-recognition capabilities. Dashboards that integrate thoughtful visualization enables marketers, interactive planners and analysts to explore and understand data by enhancing their ability to detect patterns, relationships and anomalies.

With the Stratos attribution platform, advertisers can cut through the noise from the sheer volume of data and avoid mind numbing data-mining exercises that are time intensive and can actually work against campaign reporting deadlines and optimization efforts.

Key Benefits:

•  Discover critical and hidden metrics beyond traditional peg counts reports
•  Drill down to granular publishers, creative, search and even ad-serving platforms, then with the same ease,  jump back instantly to high level overviews
•  Customize panels that are more critical for initial review
•  Review multiple campaigns and channels side by side in one platform within an easy to use and intuitive interface