Measuring Influence—whether "clicked" or not
Attribution analytics reveals unique efficiencies within campaign channels and can show how one channel can dramatically effect another. But Stratos also reveals another part of the puzzle, the critical influence beyond the click.
Often certain channels are neglected or rejected assuming that campaign dollars are flushed away because of little or no CTR. Stratos can show which channels "impressions" or ad efforts not clicked, actually are vital to the campaign and play significant roles in final conversion. For example, some display campaigns have been shown to drive as much as 50% of retailer site traffic.*
The Stratos Solution
The Stratos attribution solution moves to eliminate inferences or outright guessing of correlations by providing accurate, correlated information on user behavior/activity from the first introduction (or top of the sales funnel) through and to the conversion effort. We tie these channel influences and correlations down to granular levels showing performance across every domain (publisher), creative and format, social media effort, search, RIA's such as widgets and adver-games all the way to the conversion effort. Even which adserving platform, Dsp or Media Exchanges aligns with your target audience.
With the Stratos attribution platform, advertisers can realize dramatic savings (or real increase in conversions, brand affinity or lead gen) by being able to quickly and accurately recognize those that are producing or hold influence. Stratos will help take the guesswork out from patched together reports and reveal direction for optimization strategies.
Stratos answers questions such as:
• how much and what type of impact?
• how to evaluate each channel and review their interactions over time?
• what allocation of spend should be used on each of these channels to produce optimal branding or conversion?
• is my accuracy based on browser cookies and what about the ever increasing issue of cookie flushing?
• how much of this is inferred or based on uncorrelated data from different and disparate sources?
Key benefits:
• discover the influence and how Display, Social and other channel efforts impact Search—both Organic and PPC
• gain tactical insight and balance the cost against conversion channel effort and determine whether you're driving revenue or experiencing "spend cannibalization" from the overlap of expensive channels
• unify and tag multi-channel efforts including dynamic rich media content or rich internet advertising applications
• gain true and dependable "cross domain" information to determine the top performing paths that lead to conversion