How well you understand your target market determines how effectively you acquire and convert them. It’s that simple. Message relevance, savvy creative, powerful incentives, easy navigation and engaging your audience effectively enough to trigger a “call to action” are all essential to success.

But there's another problem, tired metrics like "page views", "hits", "CTR" etc are insufficient to offer the needed insights for todays total campaign. Where a single marketing channel such as a corporate website has critical data for review, todays campaign is multi-channel and far more comprehensive. Most importantly, to optimize and ensure campaign ROI, a solution is needed that threads these channel activities together, reveals the performance of these threaded paths, their individual influence and a way to follow the viewers activities over time through the education, awareness and persuasion efforts of the sales funnel culminating in brand affinity or conversion.

The Stratos Attribution solution, connects and compiles all campaign advertising and demonstrates channel influence and impact irrespective of interaction and CTR. Translation— not only can you can demonstrate channel efficiency and performance, but now you can also show the influence that "impressions" and non-interacted or "clicked" advertising-content had on conversion or branding.

This involves a mountain of queries that can be displayed using easy to understand visualized reports in a way traditional excel could never do. With the Stratos dashboard, both granular performance reports and high level visualized views can offer a roadmap for optimization. And with all the campaign stakeholders, easy to understand views for clients, c-level executives and internal department heads becomes essential.

We deliver a dashboard with an unprecedented amount of data and forensic detail in a simple, easy-to-read format. So you can review and weigh your rich media, display, search, social media and other campaign channels, not just a web site. With Stratos, you can follow the trail of cookie crumbs, tracking and comparing all  channels and touchpoints that shows where and when a viewer was incented to buy, become a new lead, an excited participant or a new fan loyal to your brand.

We also deliver complete transparency. That means bringing you the right data in a timely fashion. Instead of being buried under stacks of reports from multiple vendors, with all the resultant time and costs of sorting through those reports, resolving metrics, and possible consultant fees, you can review all data within one intuitive web dashboard.

Save time, campaign dollars and unnecessary consultant fees. Call for a demo today!